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Cary Joshi


Cary Joshi has served as President of The Social Beverage Company since March 2016.

Previously, he served as president of Three Stacks Distilling Co., LLC since 2014, where he conducted the underlying research and analysis on the feasibility of entering the craft spirits market that involved visits and interviews at 43 breweries and distilleries in the US and Ireland.

Cary is a seasoned entrepreneur with startup experience. Before joining Three Stacks Distilling Co., he served as President of Hunter Lane Commercial Real Estate, which provided brokerage and land development services to corporations and high net worth individuals from 2002 to 2014. From 1999 to 2001, Cary served as Chief Executive Officer for Clarity Communications, a venture-backed integrated telecommunications company, later sold to Allegiance Telecom. Cary also served as Vice President of Corporate Development for AGIS, a venture-backed Internet networking startup company, sold to Telia AB.

Cary holds a BA in Finance & Economics from the University of Western Ontario. In 2008, Cary earned in Certified Commercial Investment Member (CCIM) designation.

G Patel

Vice President, Marketing

G Patel has been a success entrepreneur with in-depth knowledge of the restaurant, bar, and nightclub industry. Before joining Social House Vodka he served as President of Eschelon Experiences (since 2006), which operates restaurants that include: Mura, a sushi and Japanese fusion restaurant; Cameron Bar and Grill, an American grill; Basan Bull City Sushi, an upscale West Coast style Japanese experience; Edwards Mill Bar and Grill, an American grill; Haymaker, a champagne bar;  and Bare Bones, a place to find classic Southern cooking. G was also recently awarded 2017 Restaurateur of the Year by North Carolina Restaurant and Lodging Association (NCRLA).

Mark Mullins

Vice President, Sales

Mark began his career in the wine and spirits industry in 2005 and has worked in a variety of roles before joining Social House Vodka.  Mark’s experiences have included open and control states, supplier and distributor/broker, and restauranteur.  Learning the business through roles with Bacardi, DIAGEO, Stirrings Cocktail Mixers and Southern Glazers Wine & Spirits has provided him a well-rounded understanding of what it takes to get the job done. Previously, Mark served as Vice President, General Manager of North American Spirits and Wine Brokers of NC at Southern Glazers Wine & Spirits, leading North Carolina, Alabama and Mississippi divisions dedicated to Diageo and Moet Hennessy USA. Mark was recently named president of the NC Spirits Association and houses more than a decade of experience in the beverage alcohol business, representing the world’s top spirits brands. Mark was a paratrooper with the 82nd Airborne Division and a graduate of Arizona State University.

Sarah Blaine

Sales Director

Sarah Blaine is an experienced sales professional with a 10+ year history of working within the adult beverage industry. Sarah has experience working with all segments of the Three Tier System giving her an extremely well-rounded and unique perspective of the AB industry. Most recently, Sarah was the North Carolina On-Premise State Manager for Diageo NA, a multi-national giant in the spirits industry; here, she was responsible for all aspects of the on-premise sales and marketing strategies for this global leader within North Carolina. Sarah has a passion for growing brands she believes in and truly believes Social House Vodka is something unique that consumers of all demographics will connect with.

Griffin Kelton

Director of Consumer and Digital Marketing

Griffin’s spent the past 8+ years becoming an expert in B2C marketing, focusing specifically on strategic planning and implementation for new brands and product launches. 5 of those years directly in the specialty beverage space, expanding his experience in this unique sector. He holds extensive experience in creative strategy, business development, and marketing with companies both large and small—from corporations like Starbucks and Microsoft to startups that haven’t even launched yet.

Aime Pender

Office Manager

Aime Pender is a hardworking office manager. Prior to joining the Social House Vodka team, she did paralegal and administrative work for The Tower Law Firm. She has also bartended at a couple of Raleigh’s favorite bars, such as Clockwork and Isaac Hunters Tavern, for the past five years. She knows the Raleigh nightlife scene better than most!

Bill Heafy

Director of Operations

Bill Heafy is an ambitious and profit-driven professional with over two decades of experience in the areas of Food & Beverage Operations including Sales and Sales Management, Production, Warehousing, Quality Control, R&D, Purchasing, Process Improvements, System Design Enhancements, Budgeting, and Safety. Before Joining the Social House Vodka, Bill spent nine years as the General Manager for Yamco and Covington Spirits. Bill worked to develop, design, and implement processes and products utilizing cutting edge microwave technology. Additionally, Bill designed and built Covington Spirits’ distillery and developed the process and mash formulations.

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Distillery Address

906 W Atlantic Avenue
Kinston, NC 28501
(252) 208-0353

Raleigh Office Address

555 Fayetteville St
Raleigh, NC 27601
(919) 980-1033