SOCIAL HOUSE® Vodka
SOCIAL HOUSE® Vodka
Our All American vodka is crafted to be a perfect companion in classic cocktails or enjoyed straight over ice. A gluten free spirit distilled from 100% corn, SOCIAL HOUSE® is handmade in small batches to maintain its quality.
SOCIAL HOUSE® is pure and smooth. It's slightly thick on the tongue with a silky soft feel. There is a pleasant warmth and just a hint of sweetness at the finish.
Why Water Quality Matters?
Water is a key ingredient in the production of vodka. It's used throughout the production process and makes up approximately 60% of the finished product - so, water quality matters!
Many other brands use filtered city or distilled water – which removes any of the natural nuances, sediments, and flavors that help bring out the complexity of the spirit on your palate.
At SOCIAL HOUSE®, we use naturally purified American water from two on-site deep-water wells which draw from the Black Creek Aquifer. The Aquifer is where water has filtered through fine salt and pepper sands for tens of thousands of years before making its way into our stills. This natural filtration process allows us to craft a vodka of unsurpassed purity and flavor. We use this water in our production and finishing so that it naturally blends with the other ingredients to create a complex and smooth tasting vodka unlike any other.
The Black Creek Aquifer located in the Coastal Plains region of North Carolina is made up of hydraulically connected materials (sand, limestone, and fractured rock). The aquifer is composed of very fine to fine sand, also known as "Salt and Pepper Sands."
"Recent Carbon 14 age dating of the ground water in the Black Creek and Upper Cape Fear aquifers reinforces our understanding of the ground water flow patterns in these aquifers. The age of the water increased with depth and with distance from the fall line eastward and ranged from 400 years to over 26,000 years. The water flows down gradient for tens of thousands of years before being withdrawn by water users in the coastal plain (source: NC State University Geological Dept)."
How It's Crafted?We’ve perfected our process over years of field study, extensive research, and consultation academia (even PhDs). This provided the technical insight that we needed to marry with our passion for vodka to refine our recipe and process to make a truly remarkable product.
- Local Raw Materials Sourcing (Made In the USA). The first step in the process is sourcing raw materials. The Company is committed to sourcing its raw ingredients and supplies from a number of local small businesses, many of which are from small towns across North Carolina (Asheville, Bethel, Kinston, Raleigh, Silver Springs, Salisbury, High Point, Greenville, and Wilmington).
- Milling. When our farmers harvest the corn, it is ground into a corn meal consistency using a turn of the century hammer mill. This allows water more access to starches contained in corn.
- Mashing. The corn meal is loaded into a Mash Tun with water from the aquifer to create our mash. First, the corn mash is sterilized by heating it to the boiling point. Then enzymes are added to promote the conversion of starches to sugar. The contents from the mash tun are cooled and transferred into large stainless-steel tanks for fermentation.
- Fermentation. Once the mash has been cooled, we add our proprietary yeast and the tanks are closed. Yeast contains enzymes that allow its food cells to extract oxygen from starches or sugars, producing alcohol. Over the next two to four days, enzymes in the yeast convert the sugars in the mash to ethyl alcohol. Once the yeast has done its job, the mash is now called a “wash” and has an alcohol content of approximately 10%. In order to turn this wash into a spirit of one kind or another, the art of distillation is necessary.
- Distillation. Each batch of wash is carefully distilled over 25 times through two custom-made copper pot stills and a 20 plate copper column. The wash is heated with steam and then continuously cycled up and down until the alcohol vapors are released, refined and ultimately condensed into liquid again. This process removes undesirable alcohols and impurities, allowing us to capture the hearts to be used for Social House® vodka. This process produces a “high wine” of 96% pure ethanol. During the process, the residual grain residue is collected and used as livestock feed.
- Blending. The high wines are made up of concentrated vapors, or fine spirits, which contains 96% alcohol. This translates to 190 proof. In order to make it drinkable, water is added to the high wine to decrease the alcohol to 80 proof (or 40% ABV) spirit, called vodka.
- Resting & Filtration. After the water is added, the spirit is allowed to rest for up to two weeks. This resting period allows for the chemical reactions to subside. Once each batch of our spirits has matured to perfection and are ready to be bottled, they are pumped to our proprietary filtration area to remove any impurities and particulates.
- Bottling & Packaging. After filtration, each batch of Social House® vodka is bottled, labeled, and numbered reflecting the batch from which it was produced. From there, the bottles make it to the tasting room, our distillery retail shop, to ABC/Liquor stores, and many top local bars and restaurants where they can be enjoyed.