VARSITY COLLECTOR SERIES
Every collector bottle purchased directly supports Wisconsin student-athletes, facilities, and programs.
2.5M
Raised for Wisconsin Athletics
85K+
Collector Bottles Sold
12,650
Fans Participating
1,200+
Wisconsin Retail Locations
Official Partner of Wisconsin Athletics
The Varsity Collector Series represents a shared commitment between the University of Wisconsin and Social House to celebrate Badger pride while creating meaningful impact. This partnership channels resources directly into the programs, facilities, and opportunities that power Wisconsin Athletics — ensuring every fan who participates becomes part of something bigger than the game.
Student Athlete Support
Community Programs
Fan Engagement
A Message
When our fans purchase these collector bottles, they are not just taking home a piece of Wisconsin pride — they are directly investing in the future of our student-athletes, our programs, and our community. This partnership with Social House allows us to continue building champions, both on and off the field
Chris McIntosh
Director of Athletics
Total Wine
Madison, WI — Multiple Locations
Festival Foods
Statewide — 40+ Wisconsin Locations
Discount Liquor
Milwaukee & Madison Metro Areas
Woodman's Markets
Statewide — All Wisconsin Locations
Retailer Name
City, State — Location info
